Well, we are one day away from partial opening of California. Some client shops are back to normal pace, even though technically speaking San Francisco Bay Area will be under shelter-in-place until end of May. Yes, auto repair shops are exempt, but it didn’t help much at the beginning of April – things were pretty rough for a couple of weeks.
Now Bay Area stores are starting to reopen, regardless of the health directives, and the traffic at all auto repair shops is picking up. Surprising amount of walk in traffic – something we normally don’t count on, but these days it’s a nice addition to the marketing and advertising we do.
Might have mentioned before – we have been super busy supporting our clients – for the past 7 weeks I have been working full days, 7 days a week. But situation was changing from week to week, so had to keep on top of what was working, what was not.
Granted, some things, like SEO, don’t require day-to-day attention, but we run a lot of pay-per-click campaigns that had to be tweaked and even turned off, because they were not producing. Fortunately pay per click is working again, though not (yet) nearly as well as before the virus.
On the positive side, got a lot of good SEO work done in between checking all that ppc stuff. Clients’ websites will be even more effective as we are coming out of the lockdown.
Until next time – be sure to answer the phones – they are ringing again!