Marketing for Independent Auto Repair Shops

We Are Auto Repair Marketing Specialists


It’s highly likely that you get sales calls every week from companies that want to provide you with marketing services – you, and the local dentist, and the plumber, and the roofer, and a dozen other professions and trades. Really? Do they understand any of these businesses? Do they understand how parts price matrix can impact your shop? Do they know the labor rate in the area? Can they tell you what is a good GP% or the net profit %? Do they know what is a reasonable ARO for a German only shop vs a shop that works on Asian, European and domestic vehicles?

Mechanic Grid specializes in auto repair marketing. Our clients own auto repair shops, not law practices - from brand new shops with just one mechanic and an owner, to multi-million dollar shops that routinely achieve 60% gross profit margin and turn around 100 cars every week. We work with shops that service and repair European vehicles only, shops that specialize in RV repair, and of course the generalist shops that work on anything with wheels ( though we strongly recommend limiting intake of pre-year-2000 vehicles, if your marketing permits).

You can talk to us about car count, ARO, labor rates, margins, gross profit and net profit targets, and whether your service advisor needs more training  - we can listen to recorded phone calls an can alert you to inconsistent or ineffective phone skills.

For clients who buy shops we offer due diligence and market research – we will evaluate acquisition target’s marketing and advertising, review tax returns and shop numbers, evaluate competition and overall market. Then we will provide you with a reasoned opinion that you can use in making an informed investment. 

If you want to sell your shop, having your marketing in order, and being able to show consistent returns will go a long way towards getting top price. We will also assist with transition and streamline marketing hand-off to the new owners.

So if you want to have professional marketing, if you want plentiful appointemnts, and if you want to have time and money to work “on the business”, not “in the business”, give us a call – there is no obligation, so

call today 510-209-8049