Marketing for Independent Auto Repair Shops

Auto Repair Marketing: Search Engine Optimization


Search Engine Optimization (SEO) is the foundation of modern auto repair marketing. SEO is often misunderstood, and Google makes life more difficult by changing how its algorithm ranks websites, pretty much every year. Having said that, if you have a solid SEO strategy, Google algorithm changes are nothing to fret about – adjust as needed and keep going.

Search Engine Optimization can provide your shop not only with ongoing revenue (from tens of thousands to hundreds of thousands of dollars), but can become a competitive advantage as well. SEO ranking requires skill and time – if your shop is highly ranked, competitors will have hard time trying to outrank you. When it comes to pay-per-click advertising (for example Google Adwords), any competitor with deep pockets can muscle in on your market – just take a look at the host of mobile repair companies – with $20 million in VC funding, got over $40 million in funds, or AAA opening up their own shops, not to mention car dealerships – they can outspend you all day long, but if you have well designed and well executed SEO strategy, they will have tough time beating you in the organic ranking arena.

Speaking of pay-per-click, it will also benefit from good SEO. Google rewards well-built websites with less expensive clicks – Google tells us it is possible to pay less for clicks than your competitors, yet have your ads shown at the top of the page while competitors get pushed down to less advantageous positions.  

Good website makes all other advertising more effective – whether you send out email or text offers, use Yelp to supplement your advertising efforts, or send out postcards, a website that’s built with SEO and conversion in mind can be leveraged to improve effectiveness of all other advertising.

Mechanic Grid considers SEO so fundamental that we keep it in-house, as our core competence. For everything else ( except Artificial Intelligence)  we search out “Best of Breed” companies that provide pay-per-click advertising, postcard marketing, email and text marketing, and social media presence, but we consider Search Engine Optimization too important to put in the hands of an outside vendor.

As the Web expands, there are plenty of SEO opportunities, not only your website, but blogs, Social Media, Google My Business, YouTube, to name just a few. If your website is not ranked near the top of the first page of Google search results, give us a call and you will be able to talk with an auto repair marketing expert – so call today!