Marketing for Independent Auto Repair Shops

Yearly Archives: 2021

Are You Writing Your Marketing Plan for 2022?

Well... it's been a while... How the world has changed. 2020 turned out to be a good year as revenue goes - many clients were up over 10% year over year, despite California lockdowns. 2021 is looking good as well - lots of shops hitting new revenue highs, AROs are solid. And then there is the year 2022 - inflation is not just on the radar screen - it's here. It will get worse in 2022. Parts shortages / delays are likely to continue. So what's the good news? Building out your website still works, pay-per-click advertising is doing ok, (though you do have to watch your cost-per-click), customers are keeping their cars longer, so we get to do more services and more repairs. So have you started working on your auto repair shop marketing and advertising plan for 2022? What is your revenue goal for 2022? More domestic makes or more foreign? Services? List the ones you want to focus on in 2022. How will you convey to your customers your unique strengths? What are they? H ... read more