Marketing for Independent Auto Repair Shops

Articles:

Shelter in Place Week by Week

Our clients have been under shelter in place since March 16, 2020. Some things we have observed during that time: Week 1: The first week of shelter in place was a shock - but the revenue hit was not significant - most shops were scheduled about a week ahead, so they were able to work with pre-scheduled appointments while scheduling new work for the following week. Week 2: Second week saw significant drop in the effectiveness of pay-per-click advertising, and number of appointments started to fall off. Week 3: Third week pay-per-click advertising was dead - for most clients we turned it down to a bare minimum - we still kept it running though, to keep competitors from having a free pass. Third week was definitely the most difficult so far. Shops turned up marketing to own customer lists since new customers were scarce. Week4: Week four showed major revenue improvements as existing customers took advantage of deals off ... read more

Auto Repair Marketing – News You Can Use

Auto repair shop owners have an abundance of marketing and advertising choices - from Yelp and Google, to industry specific CRM companies like Kukui or Autovitals. Add to the mix Repair Pal, Mechanic Advisor, Open Bay, and the startup of the week ( it sure seems like a new startup in the auto repair marketing industry is launched every week), and just talking to these companies can take up a better part of your week. At Mechanic Grid we save you time and simplify your life - we talk to the vendors - current and new, we manage marketing and advertising campaigns on your behalf, and translate marketing industry gobbledygook into language that we all understand - car count, ARO, efficiency, productivity and sales. This blog will cover what’s happening in the auto repair industry marketing, latest trends, and the newfangled marketing schemes - the good, the bad, and the ugly. Stay tuned

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